We need to allow for more moments of creativity to exist in business. And business need to see the benefits in allowing people to not constantly be in specific modes of work that sometimes get in the way of being creative.
So perhaps its ...
What behaviours do we want to encourage that people now find hard in business today?
Sometimes its as simple as feeling confident to offer an idea without feeling silly or non digital spaces to draw ideas or people who can facilitate and draw out better conversations.
My guess is the answers will be present in the soft skills or human qualities we want to nurture in order to create a flow that allows creativity from all roles in the business to exist and blossom. No one needs to own this, but people certainly need to facilitate and lead this along.
Or maybe its ...
What does it feel like to be in creative states? (if they do in fact exist) (again not unique to solely designers)