Hi Pyllo ,
You don't state experience , age or qualification but it is important to know that UX is the new intelligence in Business IQ , the other side of the MBA coin.
CEO's /MD's etc will not be able run companies any longer without a UX Designer .
UX started off with tech , electronics & digital issues - the same thinking and testing is being drawn into business thinking / models across the board .
Have a look at Service Design on the Interaction Design Foundation website - this will answer your question.