B2B "Digest" Emails


#1

Hey everyone.

I’m looking for data specifically on user experience around subscription emails in the B2B space. Are there any specific tips and tricks for getting users to engage with subscription/digest emails and are there any considerations specifically for B2B?

Thanks so much,
Tim


#2

Hi Tim,

Can you clarify how you define engagement and also what you refer to as subscription/digest as they are different things in my opinion.

Related: this might be a good reference point for you. http://offers.hubspot.com/science-of-email-marketing-2014-report

Amritta