Digital Psychology & User Emotion Workshop (Oct to Dec 2016) - IxDA Discount Code

Upgrade your qualifications in human-centered design and marketing by attending our digital psychology training. We offer three workshops on interactive design and marketing. Our foundational training will teach you the core principles of interactive behavioral science, while our latest workshop will show you how to design websites based on the neurochemistry of your users’ personality and emotion.

From October to December 2016, Dr. Cugelman is running a round of workshops across the USA and Canada. So far, over 1,000 professionals from the world leading technology companies, governments, non-profit organizations, small businesses, and students have completed our workshops. We’ve boiled down a massive volume of research on the science of digital psychology into a format that’s not just easy to understand, but also extremely practical. ¬

These workshops are great for user experience professionals (UI/UX), interactive designers, digital marketers, content specialists, and web/mobile developers who care about human factors. They’re also great for anyone working in conversion rate optimization, online research, and any user research.

Here are our three upcoming workshops:

Emotion & Motivation for Digital Behavior Change [N1] (1-Day) NEW
In this workshop, you will learn how to build highly engaging websites, apps, and campaigns by learning how neurochemistry shapes your users’ emotions, motivation, cognitive understanding, and online behavior. Even though the content has been developed by a behavioral scientist, Brian Cugelman PhD, and an experimental neuroscientist, Leo Restivo PhD, the content will be presented in a very intuitive format, with a focus on practical applications for working professionals.

Register for our upcoming N1 workshops:

  • Toronto: 17 Oct 2016
  • Vancouver: 14 Nov 2016
  • Seattle: 16 Nov 2016
  • San Francisco: 18 Nov 2016
  • Palo Alto: 21 Nov 2016
  • Los Angeles: 28 Nov 2016
  • New York City: 17 Feb 2017
  • Chicago: Confirming for Feb 2017


Psychology for Digital Behavior Change [P2] (2-Day)
In our classic workshop, learn how to recognize and apply over 40 core principles of online behavioral science and how to implement them into interactive designs and campaign strategies. You’ll learn how to build technologies and campaigns that capture user attention, boost comprehension, fire-up motivation, support decision-making, win trust and encourage behavioral change. After completing this workshop, you will then qualify to take our advanced workshop A1.

Register for our upcoming P2 workshops:

  • Ottawa: 11-12 Oct 2016
  • Philadelphia: 24-25 Oct 2016
  • Toronto: 7-8 Nov 2016


Psychological Architectures of Digital Behavior Change [A1] (1-Day)
This advanced workshop is for people who have completed P2, or who are taking P2 and A1 back-to-back. You’ll enjoy a deeper dive into feedback-psychology principles and psychological architectures such as gamification, habit loops, landing pages, and more. You’ll also learn how to blend psychological strategies with creative thinking, to design user journeys that you can implement across your digital ecosystem, or load into marketing automation software.

Register for our upcoming A1 workshops:

  • Ottawa: 13 Oct 2016
  • Toronto: 9 Nov 2016


IxDA Discount Code
IxDA members will save 10% with the discount code IXDA_LOVE_2016.