Digital Psychology Workshops (September – November 2015)

Digital Psychology Workshops (September – November 2015)

Upgrade your interactive design and marketing skills by learning over 50 principles of digital psychology and developing the ability to apply the same psychological design patterns used to drive the world’s most successful technologies.

From September to November 2015, we’re running workshops across the USA and Canada, all grounded in digital behavior change science, but presented in an intuitive and practical format with popular examples and hands-on exercises.

These workshops are great for user experience professionals (UI/UX), interactive designers, digital marketers, content specialists, and web/mobile developers. They’re also great for anyone working in conversion rate optimization, online research, or user research.

Our 2-day workshop normally sells out, and you can save up to 37% by combining our early bird price with discount codes for students, social purpose organizations, and groups. Demand for this workshop is high enough that we’re offering a cancellation policy that is more flexible than similar schools’ and a 100% refund to anyone who attends and decides that it’s not for them.

See why professionals from over 500 organizations have already enjoyed Dr. Cugelman’s workshop, whether they come from small businesses or the world’s top technology firms.

These are our two upcoming workshops:

[P2] Psychology for Digital Behavior Change (2-Day Foundational Workshop)
Our foundational workshop will teach you how to recognize and apply over 50 principles of persuasive psychology and provide design resources that you can implement immediately. You’ll learn how to build technologies and campaigns that are better able to capture user attention, boost comprehension, satisfy motivating needs (without triggering fear), win trust, support decision-making, and encourage behavioral change.

These are our upcoming workshops:

  • Seattle: 21-22 September 2015
  • Washington, DC: 24-25 September 2015
  • New York City: 28-29 September 2015
  • Chicago: 1-2 October 2015
  • Ottawa: 28-29 October 2015
  • Waterloo: TBD
  • Vancouver: 16-17 November 2015
  • Toronto: 23-24 November 2015
  • Calgary: TBD


[A1] Psychological Architectures of Digital Behavior Change (1-Day Advanced Workshop)
Our advanced workshop will teach you the popular design patterns that underpin the world’s most persuasive technologies. You’ll learn the psychological design patterns that define gamification, landing pages, shaping/habit loops, feedback loops, stages of change and many more. This workshop is only available to people who have completed our foundational workshop. During 2015, this workshop is only available in Canada, but we’ll be rolling it out in the USA starting in 2016.

These are our upcoming workshops:

  • Ottawa: 30 October 2015
  • Waterloo: TBD
  • Vancouver: 18 November 2015
  • Toronto: 25 November 2015
  • Calgary: TBD


Hi Brian,

As owner of Userflow Interaction Design I like to go to UX events in Europe about Interfacing, Design, User Psychology etc. Is there a recommendation, is IXDA organizing anything soon? New York is just a bit to far from Amsterdam. :wink:

Thanks a lot!

If you’re into digital psychology in the Netherlands, you need to get involved with the Science Rockstars ( They’re the real deal on digital psychology. Not pop-authors, but real scientists working in digital influence. They put on conferences, events, and run local meetups. Great team.