Let’s discuss perspectives, questions, thoughts and ideas around the first ixd15 keynote from Jan Chipchase.
Profile from Wikipedia:
Jan Chipchase is the founder of Studio D Radiodurans, a research, design and strategy consultancy that specializes in understanding consumer behavior in emerging markets. He was previously Executive Creative Director of Global Insights at Frog Design, where he led the firm’s global research practice in both mainstream and emerging markets.
Before joining Frog Design in 2010, Chipchase was Principal Scientist at Nokia, based out of Tokyo but frequently traveling. The goal of his research was to understand the ways technology works in different cultures, with a focus on understanding technology 3 to 15 years out. out. He mostly consults for Fortune 500 companies and their local equivalents. He is widely considered a thought leader in the space of consumer and user behaviour, and how insights can be applied to the innovation process.