What are everyone’s general reactions to Kara’s talk on trends? Personally, I think that it was interesting to hear perspectives from journalism, but I felt she could have done better to unpack her approach or rationale behind why those trends were important (apart from newsworthiness and critical reporting).
I’m slightly biased after hearing Kevin McCullagh present a more pragmatic view of trends in general, because trends by themselves aren’t necessarily helpful for designers at all but a means to an end. So I felt the talked lacked a bit in the “means” department.
Kara Swisher is an American technology columnist for the Wall Street Journal and an author and commentator on the Internet. She created and wrote Boom Town, a column which appeared on the front page of the Marketplace section and online, and subsequently appeared on All Things Digital, which she founded and served as the co-executive editor with Walt Mossberg. On January 1, 2014, Swisher and Mossberg struck out on their own, with a new site, <re/code>, based in San Francisco, California.