Tablet orientation - portrait or landscape?

Does anybody have any insights about user preference with regard to tablet orientation?

I found a couple of articles on the web that indicated landscape is more heavily used, but I’m not sure of the sources.

In my experience much of it is driven by the context of the particular application rather than any kind of general user preference. People tend to watch movies in landscape, people tend to read in portrait, things that involve lots of text entry test to be used in landscape, etc.

That said, I see enough variation even with apps that have fairly strong orientation cues when I do usability testing that I would try and make stuff work in either orientation where at all possible.

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