I work for a company that produces marketing material to the Real Estate and New Construction industry.
To get the most out of the content we produce, we also provide a number of web apps, aimed to our clients home buyers.
In other words, the apps we develop are offered as plug-and-play solutions to different Realtors, who then promote the apps on their websites.
This makes for some interesting challanges for our team - we do not have direct access to the users of our products. While we can get data via Google Analytics and such, there’s no way our clients would hand out data about their users, which is ultimately the people we want to target in Usability Testing.
To add upon the challange, we are located in a different continent, as we are located in Asia, our clients in Europe.
I find it difficult to build personas and recruit test users.
Does anyone have any recommendations on how to go about Usability Testing in this case?