User behavior on difference mobile devices

Do you think there is a difference between how an Android user, iOS user, and Windows user behaves when using an ecommerce app that is built and structured the same on all mobile devices?

Do users of certain device think differently?
How does it vary?

Android, iOS and Windows Phone are marketed differently, so it should attract a different type of average user. But whatever type of user, the user will expect an app to behave consistently with the design principles of the OS. The interaction design principles of Android and iOS are pretty similar, Windows Phone is the stranger in their midst. Some high level differences:

  • App structure: Android/iOS rely on drill down to navigate from generic to specific screens, Windows Phone apps heavily use the pivot control (screens with different views of the content next to each other).
  • Page structure: Android/iOS apps have a navigation bar on top, Windows phone uses a system wide ‘back’-button below the screen transcending the app level.
  • Interaction style: in Android/iOS users interact primarily with icons and buttons, Windows phone focusses on interacting with content.

The difference are getting smaller, as each OS ‘borrows’ the good parts of it’s competitors. But even the small differences will need the designer’s attention to create an intuitive user experience.

1 Like

In the mobile app design world there are still a lot of uncharted terrains, which gives you some free hand to design new interaction design. But like always, all users have previous experience within the real world, websites, web-shops or application that mostly do the same when eCommerce is in there. Look at there years of experience and learn from them.

As you look at mobile eCommerce design, think of the way:

  • payment (how, do you want to takeout your credit card in the metro?)
  • information of the buyer (easy input?)
  • easy and fast check out, without leave more then the necessary (only the delivery point address and persons name?)

Good luck!
greetings, Marcel
Dutch Interaction Designer

Nope as a developer forget UX lets write unit tests to compensate for UX rubbish…But thats what they want to do these days!